Take 5 for NY

NYSAC has developed a new campaign to encourage residents to connect to their family, friends, and neighbors during this extended time of social distancing and quarantines.

UPDATE: We recently expanded the Take 5 for NY campaign to include a new Take 5 for NY Foodbanks. Learn more here!
 
Take 5 for New York is a social connection campaign that a county or county legislator or supervisor can launch locally to encourage residents to take just five minutes out of each day to call a friend, loved one, or acquaintance who may be alone and feeling isolated during this period of social distancing.

To launch the Take 5 for NY in your county, we encourage you to adapt the press release below and send it to your local media and email lists. Be sure to include your own localized quote in the press release. You can also use the messaging (also below) to draft an email or letter to your constituents or residents. Supplement the press release and letter with social media posts using the graphic included here.

We are calling on all New Yorkers to take just five minutes of everyday to call on a loved one, friend, neighbor, acquaintance to say hi, check on them, see if they need anything, lift their spirits, and tell them they are not alone. 

Talking Points 

New Yorkers are feeling more isolated and lonelier than ever. 
  • While this is a difficult time for all of us, it is taking an even greater toll on seniors, people living alone, and those living with depression, anxiety, addiction, etc. 
  • That’s why we’re calling on everyone in our community to Take Five for New York. Just take five minutes out of your day every day to call on a loved one, friend, neighbor, acquaintance to say hi, check on them, see if they need anything, lift their spirits, and tell them they are not alone. 
  • It doesn’t matter what you talk about. You can talk about this crisis or the latest show you’re binge watching. The point is connecting with people in our community who could use it the most. 

Tip for Success: Post often! For public service campaigns like this to break through, your audience needs to see the message over and over. Try to post at least once a day to keep up the drumbeat for this campaign. Try to be as original as possible, but don’t be afraid to recycle content by tweaking it slightly. Be sure to use the hashtag #Take5ForNY

Social Media Toolkit

Sample Tweets: 


We all need social connection during this extraordinary time. Try to take 5 minutes out of every day to call a friend or loved one. #Take5ForNY
 

 

Sometimes the smallest things make all the difference. A call, a text, a wave through the window can make all the difference for someone feeling isolated. Take 5 minutes every day to connect with someone. #Take5ForNY 

Today is a good day to call and say hi to a friend! #Take5forNY

When was the last time you said Hi to your High School BFF? Call them today! #Take5forNY

How is your memaw doing today? Call her! #Take5forNY

Does your neighbor need to hear from a friendly voice - yes, call them today! #Take5forNY

Calling all #NewYorkers - Take five minutes every day, to call on a loved one, friend, neighbor, acquaintance to say hi, check on them, see if they need anything, lift their spirits, and tell them they are not alone. Who will you call this week? #Take5forNY

 



Social Media Graphics: