Excelsior Partner: Trellis Marketing

Trellis Marketing Inc. is committed to supporting counties across New York State in their opioid abatement efforts through custom-branded public awareness campaigns. Each campaign is tailored specifically for the participating county and features targeted PSAs focused on harm reduction, prevention, education, and stigma reduction.

All creative drives viewers to a county-specific landing page that provides direct links to local organizations, services, and resources for those seeking help. This strategy has proven successful in uniting county agencies and partners in a shared mission—to confront the opioid epidemic head-on.

By shedding light on the severity of this crisis and offering a message of hope, the campaigns aim to guide individuals struggling with substance use disorder toward the path of recovery. Through powerful, inclusive messaging, we also work to reduce stigma by reinforcing a critical truth: no one is exempt from being impacted by this disease. 

Every campaign includes robust reporting and analytics, giving counties the tools to track performance, engagement, and reach. In addition to opioid awareness campaigns, Trellis Marketing offers a wide range of services to support county-led initiatives in tourism promotion, community health, and public engagement. From branded campaigns for county fairs and festivals to outreach supporting public health initiatives and local tourism efforts, our team creates thoughtful, impactful messaging that inspires action and strengthens community connection across New York State.

·        PSA Landing Page On Website

·        Sample of Custom County PSA Landing Page

·        PSA Library examples 

Contact:
Amanda Lucchino, Partner, Director of Business Development
505 Ellicott Street, Suite A235
Buffalo, NY  14203
Phone:  716-725-1271
Website: www.trellismarketing.com